Thinking Aloud Blog

While I’ve heard people refer to corporate branding as “the soft underbelly” or “marketing fluff”, it is extremely important to […]
From reviewing a product on Amazon and leaving a customer experience post on Yelp, to placing an employee review on […]
confused person looking at bills
I just had my electricity changed to a time-of-use (TOU) plan. The price I now pay for my electricity is […]
Utility 2030, market research
June 15, 2020—Atlanta, Georgia—Appos, a go-to-market firm in the utility industry, today welcomed two new partners to meet a growing […]
cranberry farmer, appos advisors
Two farmers are standing in a cranberry bog… While this sounds like the start of a joke, it describes an […]
By Vanessa Edmonds Shimming up a utility pole and running a sewage treatment plant are difficult and important jobs, but […]
By James Riley Welcome to a new Acronym I first heard about something called Community Choice Aggregation (CCA) in late […]
By Christina Corcoran   Earlier this year, we were looking to define and predict trends in the energy industry1. That […]