Meet Your Go-to-Market Evangelists

With a passion for helping energy and utility companies survive and thrive against the backdrop of major market disruption, we are team of go-to-market visionaries, researchers, strategists and marketers who help technology companies resonate with their utility customers in unique and powerful ways.

Let’s Talk!

Meet Our Team

Say “hello” to your highly experienced go-to-market evangelists who are available to you, on demand, for the projects that matter most. Browse our individual LinkedIn profiles for our resumes and contributions to the advancement of the utility industry.

Vanessa Edmonds

Founder, Partner

James Riley

Partner

Christina Corcoran

Partner

Barbie Saluone

Backoffice Guru

A Few Things We’re Really Good at…

Understanding energy and utilities—including a future view of the industry—is where we shine. Because we know your customers (utilities) and their customers (consumers), we can help tailor your offerings and marketing to what they want and need.

We don’t believe that marketing and sales should exist in silos, so we help align the efforts of these departments to reduce nonessential activities and marketing spend all while building your pipeline.

Finally, we love the industry and people we work with so we bring our “A Game” to every engagement.

Our Services

RESEARCH & MARKET INTELLIGENCE

Add credibility to any program | Uncover qualitative and quantitative insights | Get more accurate responses with lead generation

POSITIONING & GO-TO-MARKET STRATEGIES

Bring your leadership team together on critical go-to-market decisions | Support businesses and product roadmaps

STRATEGIC MARKETING PLANS

Stand out from your competition | Evolve and grow your CX | Connect with your customers on the right channel for your campaign

HIGH VALUE CONTENT DEVELOPMENT

Connect through your knowledge pain points | Showcase your problem solving abilities | Gain credibility and respect | Humanize your brand

SALES COACHING & EDUCATION

Equip your salesforce | Polish your team’s skills and services | Train your team to sell to customer pain points | Sell more with the perfect approach for your products and services

SPEAKING ENGAGEMENTS & WORKSHOPS

Hear about market developments and the future of utilities| Develop workshops & webinar content to present | Discuss opportunities to refine your go-to-market

Studying an Industry Reimagined

Appos, in partnership with Zpryme and Energy Central, is launching an annual research initiative commissioned by our partner, the Utility 2030 Collaborative. With the goal of preparing utilities for the future, we will explore the drivers of change, utility responses, competing priorities, and strategies to prepare and evolve.

EMAIL info@apposadvisors.com to learn more

Thinking Aloud Blog

News & Market Insights

Utilities

The Times They are a Changin’

I just had my electricity changed to a time-of-use (TOU) plan. The price I now pay for my electricity is dependent upon the time when I use it. Sounds simple, doesn’t it. But, sadly it really isn’t. My rate has 3 different time periods with different […]

by James Riley

on Jun 25

Appos Welcomes New Partners to Meet Demand for Evolving Tech Strategies & Positioning

June 15, 2020—Atlanta, Georgia—Appos, a go-to-market firm in the utility industry, today welcomed two new partners to meet a growing need for its services: market intelligence, go-to-market strategies, and positioning, strategic marketing plans, high-value content, and sales coaching. James Riley, formerly the Chief Strategy Officer for […]

by Vanessa Edmonds

on Jun 17

What Tech Companies Can Learn from Cranberry Farmers

Two farmers are standing in a cranberry bog… While this sounds like the start of a joke, it describes an Ocean Spray marketing campaign that you’ve probably seen several times. After all, it has been running consistently since 2005. Ocean Spray hasn’t replaced it because it […]

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