We are team of go-to-market visionaries, researchers, strategists, and marketers who help B2B companies resonate with their customers in unique and powerful ways.

What is a Go-to-Market Advisor?

Go-to-market advisors provide strategic and commercial support during the process of deploying new or existing solutions to the market. They provide a wide array of expert insights including market analysis, channel mapping, distribution alignment, route-to-market planning, and marketing.

Say “hello” to our team. We are available to you, on demand, for the projects that matter most.

Vanessa Edmonds

Founder & CEO

Christina Corcoran

Christina Corcoran

Partner & COO

James Riley

James Riley

Head of Research

Matt Edmonds 

Head of Insurance

Mike Corcoran

Mike Corcoran 

Head of Medical

Jennifer Graham

Head of Marketing

Andrew Edmonds

Andrew Edmonds 

Editor

Mechele Herres

Mechele Herres

Marketing Specialist

Joelle Rush 

Multi-Media Specialist

Hannah O’Brien 

Multi-Media Specialist

Marty Reese

Multi-Media Specialist

A Few Things We’re Really Good at…

To provide highly relevant services, we are committed to deeply understanding of the industries we serve, past, present, and future. This includes utilities, energy, medical, and insurance with a separate industry head for each. In addition to knowing you, we also excel in knowing your customers including what they want and need.

We don’t believe that marketing and sales should exist in silos, so we help align the efforts of these departments to reduce nonessential activities and marketing spend all while building your pipeline.

Proprietary methodologies, built through years of experience, help achieve the objectives and goals you share with us at the onset of every engagement.

RESEARCH & MARKET INTELLIGENCE

Add credibility to any program | Uncover qualitative and quantitative insights | Get more accurate responses with lead generation

POSITIONING & GO-TO-MARKET STRATEGIES

Bring your leadership team together on critical go-to-market decisions | Support businesses and product roadmaps

STRATEGIC MARKETING PLANS

Stand out from your competition | Evolve and grow your CX | Connect with your customers on the right channel for your campaign

HIGH-VALUE CONTENT DEVELOPMENT

Connect through your knowledge pain points | Showcase your problem solving abilities | Gain credibility and respect | Humanize your brand

SALES COACHING & EDUCATION

Equip your salesforce | Polish your team’s skills and services | Train your team to sell to customer pain points | Sell more with the perfect approach for your products and services

SPEAKING ENGAGEMENTS & WORKSHOPS

Hear about market developments and the future of utilities| Develop workshops & webinar content to present | Discuss opportunities to refine your go-to-market 

Proudly Certified as a Women Owned Business and Women’s Business Enterprise

Appos is certified as a Women’s Business Enterprise (WBE) and Women Owned Business through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US.

We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain. 

We Love Our Clients

“We recently hired Appos Advisors for a video project. We were very impressed with their attention to detail on the project. They had medical advisors who researched our company extensively and provided valuable feedback for our project to move forward. Their team communicated with us at every step and met our short deadline. In the end, the sales video they produced was exactly what we were looking for. It was very creative, and clearly focused on our target audience. I would highly recommend Appos Advisors and hope to use them on future projects.” 

Karen Mellin, Executive Vice President

Harris OnPoint

Meet Our Sister Company

While Appos provides one-on-one advisory services, our sister company, the Utility 2030 Collaborative, specializes in community-based sharing and learning in the utility sector. Built under the direction of a utility executive board, the collaborative is building a blueprint for the customer-centric utility of the future through an innovative hybrid of crowdsourcing and co-creation.

Visit www.utility2030.org to learn more.

Thinking Aloud Blog

News & Market Insights

While I’ve heard people refer to corporate branding as “the soft underbelly” or “marketing fluff”, it is extremely important to the success of a company. Many people chalk it up to a logo and website. While these are important, the are only two representatives of your […]
From reviewing a product on Amazon and leaving a customer experience post on Yelp, to placing an employee review on Glassdoor, there are plenty of opportunities for people to vocalize their experiences with companies.  However, when it comes to company growth, good and bad reviews can […]
confused person looking at bills
I just had my electricity changed to a time-of-use (TOU) plan. The price I now pay for my electricity is dependent upon the time when I use it. Sounds simple, doesn’t it. But, sadly it really isn’t. My rate has 3 different time periods with different […]

Contact Us Today to Discuss Your Unique Goals

Contact Us

contact information

FOLLOW US





    Our Locations

    Atlanta, GA

    Philadelphia, PA

    San Diego, CA

    Salt Lake City, UT