With a passion for helping energy and utility companies survive and thrive against the backdrop of major market disruption, we are team of go-to-market visionaries, researchers, strategists and marketers who help technology companies resonate with their utility customers in unique and powerful ways.
Meet Our Team
Say “hello” to your highly experienced go-to-market evangelists who are available to you, on demand, for the projects that matter most. Browse our individual LinkedIn profiles for our resumes and contributions to the advancement of the utility industry.
A Few Things We’re Really Good at…
Understanding energy and utilities—including a future view of the industry—is where we shine. Because we know your customers (utilities) and their customers (consumers), we can help tailor your offerings and marketing to what they want and need.
We don’t believe that marketing and sales should exist in silos, so we help align the efforts of these departments to reduce nonessential activities and marketing spend all while building your pipeline.
Finally, we love the industry and people we work with so we bring our “A Game” to every engagement.
RESEARCH & MARKET INTELLIGENCE
Add credibility to any program | Uncover qualitative and quantitative insights | Get more accurate responses with lead generation
POSITIONING & GO-TO-MARKET STRATEGIES
Bring your leadership team together on critical go-to-market decisions | Support businesses and product roadmaps
STRATEGIC MARKETING PLANS
Stand out from your competition | Evolve and grow your CX | Connect with your customers on the right channel for your campaign
HIGH VALUE CONTENT DEVELOPMENT
Connect through your knowledge pain points | Showcase your problem solving abilities | Gain credibility and respect | Humanize your brand
SALES COACHING & EDUCATION
Equip your salesforce | Polish your team’s skills and services | Train your team to sell to customer pain points | Sell more with the perfect approach for your products and services
SPEAKING ENGAGEMENTS & WORKSHOPS
Hear about market developments and the future of utilities| Develop workshops & webinar content to present | Discuss opportunities to refine your go-to-market
Studying an Industry Reimagined
Appos, in partnership with Zpryme, is launching an annual research initiative commissioned by our partner, the Utility 2030 Collaborative. With the goal of preparing utilities for the future, we will explore the drivers of change, utility responses, competing priorities, and strategies to prepare and evolve.
Thinking Aloud Blog
News & Market Insights