We are team of go-to-market visionaries, researchers, strategists, and marketers who help B2B companies resonate with their customers in unique and powerful ways.
What is a Go-to-Market Advisor?
Go-to-market advisors provide strategic and commercial support during the process of deploying new or existing solutions to the market. They provide a wide array of expert insights including market analysis, channel mapping, distribution
alignment, route-to-market planning, and marketing.
Say “hello” to our team. We are available to you, on demand, for the projects that matter most.
Vanessa Edmonds
Founder & CEO
Christina Corcoran
Partner & COO
James Riley
Head of Research
Matt Edmonds
Head of Insurance
Mike Corcoran
Head of Medical
Jennifer Graham
Head of Marketing
Andrew Edmonds
Editor
Mechele Herres
Marketing Specialist
Joelle Rush
Multi-Media Specialist
Hannah O’Brien
Multi-Media Specialist
Marty Reese
Multi-Media Specialist
A Few Things We’re Really Good at…
To provide highly relevant services, we are committed to deeply understanding of the industries we serve, past, present, and future. This includes utilities, energy, medical, and insurance with a separate industry head for each. In
addition to knowing you, we also excel in knowing your customers including what they want and need.
We don’t believe that marketing and sales should exist in silos, so we help align the efforts of these departments to reduce nonessential activities and marketing spend all while building your pipeline.
Proprietary methodologies, built through years of experience, help achieve the objectives and goals you share with us at the onset of every engagement.
Proudly Certified as a Women Owned Business and Women’s Business Enterprise
Appos is certified as a Women’s Business Enterprise (WBE) and Women Owned Business through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third party certifier of businesses owned and operated by women in the US.
We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain.
We Love Our Clients
“We recently hired Appos Advisors for a video project. We were very impressed with their attention to detail on the project. They had medical advisors who researched our company extensively and provided valuable feedback for our project to move forward. Their team communicated with us at every step and met our short deadline. In the end, the sales video they produced was exactly what we were looking for. It was very creative, and clearly focused on our target audience. I would highly recommend Appos Advisors and hope to use them on future projects.”
Karen Mellin, Executive Vice President
Harris OnPoint
Meet Our Sister Company
While Appos provides one-on-one advisory services, our sister company, the Utility 2030 Collaborative, specializes in community-based sharing and learning in the utility sector. Built under the direction of a utility executive board, the collaborative is building a blueprint for the customer-centric utility of the future through an innovative hybrid of crowdsourcing and co-creation.
Visit www.utility2030.org to learn more.
Thinking Aloud Blog
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