Our Services
The Industries We Serve
REGULATED UTILITIES
DEREGULATED ENERGY
mEDICAL
INSURANCE
Our Marketing & Sales Methodology
To help our clients resonate in deep ways with customers and prospects, we structure our engagements around our Appos Sales & Marketing Methodology. It was built through years of experience in research, strategy, marketing, and sales. Because these functions are proven to be most effective when they are aligned, our methodology helps us break down internal silos to deliver one view of the truth to the market. This increases ROI by eliminating non-essential activities and expenses.
Boilerplate Resources
Market Research
We spend countless hours researching the markets we serve and pass our findings on to you in the form of market intelligence and high-value, ghost-written content.
Discovery Sessions
We start every engagement with discovery sessions designed to give us a quick but thorough understanding of your business, objectives, and goals.
Internal Buy-in
We work with you to articulate your value and seek buy-in from company leaders before creating your messaging map and other boilerplate source documents.
Content
Consistency across all marketing, sales, and RFP content is important, so we build a repository of boilerplate source documents that can be used by all employees.
Once the boilerplate resources are complete, we create custom sales and marketing plans for our clients with support for specific deliverables as needed.
New Market Entry
With deep experience building new products, programs, services, practices, and companies—from scratch—we are very effective at new market entry.
We help our clients erect new business offerings and customer user groups, quickly and efficiently.
We also help companies from around the world enter the North American market.
Proudly Certified:
WBENC-Certified Women’s Business Enterprise
Appos is a certified Women’s Business Enterprise (WBE) and Women Owned Business through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in
the U.S.
We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain.


Meet the Team
Say “hello” to our team. We are available to you on retainer or for the projects that matter most.

Vanessa Edmonds
Founder, CEO & Industry Lead
Regulated Utilities

Christina Corcoran
COO & Industry Lead
Deregulated Energy

James Riley
Functional Lead
Utilities & Energy Research

Matt Edmonds
Industry Lead
Insurance

Mike Corcoran
Industry Lead
Medical

Andrew Edmonds
Functional Lead
Content Editing

Marty Reese
Functional Lead
Graphic Design & Multi-Media
What Our Clients Are Saying
Contact us
Because we are a savvy, virtual workgroup, we are highly productive and flexible.
With key advisors in Atlanta, Philadelphia, and San Diego, we can accommodate your schedule, no matter where you are located.