Enter the Market with Confidence

Appos is a go-to-market (GTM) strategy, marketing, and communications firm that creates and delivers comprehensive plans to bring new products, services, programs, and communities to market.

Designed to mitigate the risks inherent in the introduction of new offerings, we provide target market profiles, marketing plans, high-value content, and concrete sales and distribution strategies. Our methodology is holistic. We provide leadership and team coaching along with meeting facilitation to ensure that what you are saying about yourself in the market is adopted internally.

Appos Adivsors

Our Services

MARKET INTELLIGENCE

Align internal teams around your value proposition and go-to-market approach | Reach customers where they are in the shopping and buying process | Evolve and grow your customer base 

MARKETING PLANS    

Troubleshoot positioning and messaging before going to market and keep marketing costs down by identifying channels with the highest return on investment (ROI).


SALES READINESS
Equip your sales team with the tools, resources, and messaging to sell your unique value proposition to new and exisiting customers .



LEADERSHIP COACHING

Ensure that changes to the business are understood by the people leading your forward and that they have the resources necessary to ensure organizational buy-in.


 

MEETING FACILITATION

Ensure that your meeting goals are met through through expert meeting facilitation that removes inertia and uncertainty, keeps the group focused and interesting, and creates a safe and empowering atmosphere.



EVENT PLANNING

Starting with event objectives, goals, and strategies for achieving them, we product events for our client companies, soup-to-nuts




The Industries We Serve

REGULATED UTILITIES
DEREGULATED ENERGY
mEDICAL
INSURANCE

Our Marketing & Sales Methodology

To help our clients resonate in deep ways with customers and prospects, we structure our engagements around our Appos Marketing & Sales Methodology. It was built through years of experience in research, strategy, marketing, and sales. Because these functions are proven to be most effective when they are aligned, our methodology helps us break down internal silos to deliver one view of the truth to the market. This increases ROI by eliminating non-essential activities and expenses.

New Market Entry

With deep experience building new products, programs, services, practices, and companies—from scratch—we are very effective at new market entry. 

We help our clients erect new business offerings and customer user groups, quickly and efficiently.

We also help companies from around the world enter the North American market.


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Proudly Certified:
WBENC-Certified Women’s Business Enterprise

Appos is a certified Women’s Business Enterprise (WBE) and Women Owned Business through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the U.S.

We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain. 

Meet the Team

Say “hello” to our team. We are available to you on retainer or for the projects that matter most.

Vanessa Edmonds

Founder, CEO & Industry Lead

Regulated Utilities

Christina Corcoran

Christina Corcoran

COO & Industry Lead

Deregulated Energy 

Matt Edmonds 

Industry Lead

Insurance


Mike Corcoran

Mike Corcoran 

Industry Lead

Medical

Andrew Edmonds

Andrew Edmonds 

Functional Lead

Content Editing


Marty Reese

Functional Lead

Graphic Design & Multi-Media


Some of Our Projects

Tesla Insurance

Built and launched Tesla Insurance in North America, a competitively priced auto insurance offering for electric and autonomous vehicles.

Oracle Energy & Water

Analyzed, refined and relaunched Oracle’s sales campaign program including rewriting all processes and materials and training the team.

Utility 2030 Collaborative (U2030)

Built a scalable community of utility industry professionals working together to articulate transformation challenges and find solutions.

Energy Marketing Conferences (EMC)

Produce two annual EMC conferences per calendar year, soup-to-nuts

Future Grid

Created a North American new market entry marketing assets for Australia-based Future Grid

SMUD

Developed an internal communications program and assets to make the CEO’s directives actionable for the operations’ team

What Our Clients Are Saying

“Vanessa, from Appos, evaluated a set of business directives for SMUD and helped us build a program to make these directives ‘real’ for our team. It was a very organized effort that started with several interviews and concluded with a robust set of communication assets to get my team actively working towards the directives. We were very happy with the engagement; Vanessa delivered significant clarity for our team.”

Frankie McDermott, Chief Operating Officer

SMUD

“We recently hired Appos Advisors for a video project. We were very impressed with their attention to detail on the project. They had medical advisors who researched our company extensively and provided valuable feedback for our project to move forward. Their team communicated with us at every step and met our short deadline. In the end, the sales video they produced was exactly what we were looking for. It was very creative and clearly focused on our target audience. I would highly recommend Appos Advisors and hope to use them on future projects.” 

Karen Mellin, Executive Vice President

Harris OnPoint

Get in touch

We want to hear from you.

info@apposadvisors.com