Increase Your Business Value

A company's value is explained in two ways, tangibles, and intangibles. Revenue, profits, costs, and market capitalization are examples of tangibles. Intangibles include brand equity, competitive positioning, and reputation. Because of the direct impact on tangibles, we are here to help you strengthen your intangibles.

Available When You Need Us Most

Deep Go-to-Market Expertise

We are an energetic and effective team of go-to-market advisors who provide strategic, and commercial support for our clients by:

  • Providing deep market intelligence and its implications for your business
  • Articulating your value in unique and compelling ways
  • Ensuring all stakeholders are represented during requirements gathering 
  • Building products, programs, and services to meet market needs
  • Introducing your products, programs, and services to the market
  • Building your brand and credibility within the industries you serve


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The Industries We Serve

REGULATED UTILITIES
DEREGULATED ENERGY
mEDICAL
INSURANCE

Our Services

RESEARCH & MARKET INTELLIGENCE

Keep your internal team up-to-date on market developments, opportunities, and challenges | Add credibility to any program or engagement | Get more accurate responses for lead generation

STRATEGIC PLANNING

Align internal teams around your value proposition and go-to-market approach | Reach customers where they are in the shopping and buying process | Evolve and grow your customer base 

HIGH-VALUE CONTENT DEVELOPMENT

Showcase your knowledge of your customers and their customers | Demonstrate your problem-solving abilities | Gain credibility and respect | Humanize your brand

EDUCATION & SALES COACHING 
Equip your sales team with the tools to win new customers | Better understand shopping and buying triggers | Get down selected more often
MEETING FACILITATION & WORKSHOPS

Hear market developments and their impact on your business | Articulate and document your needs | Explore opportunities to refine your go-to-market 

VOICE OF THE CUSTOMER PROGRAMS

Identify potential risks to retention | Gain R&D insights | Drive customer satisfaction and loyalty | Inform marketing and sales deliverables 

NEW ENTITIES

Receive Support creating new products, programs, services, and entities, quickly | Understand the competition | Receive guidance turning strategies into commercial models

MEETING FACILITATION

Remove inertia and uncertainty from the onset | Keep the group interested and moving towards it goals | Share market intelligence | Create a safe and empowering atmosphere


Our Marketing & Sales Methodology

To help our clients resonate in deep ways with customers and prospects, we structure our engagements around our Appos Sales & Marketing Methodology. It was built through years of experience in research, strategy, marketing, and sales. Because these functions are proven to be most effective when they are aligned, our methodology helps us break down internal silos to deliver one view of the truth to the market. This increases ROI by eliminating non-essential activities and expenses.

Market Research

We spend countless hours researching the markets we serve and pass our findings on to you in the form of market intelligence and high-value, ghost-written content.

Discovery Sessions

We start every engagement with discovery sessions designed to give us a quick but thorough understanding of your business, objectives, and goals.

Internal Buy-in

We work with you to articulate your value and seek buy-in from company leaders before creating your messaging map and other boilerplate source documents.

Boilerplate Resources

Consistency across all marketing, sales, and RFP content is important, so we build a repository of boilerplate source documents that can be used by all employees. 

Once the boilerplate resources are complete, we create custom sales and marketing plans for our clients with support for specific deliverables as needed.

We Can Help You Build “New”

With deep experience building new products, programs, services, practices, and companies—from scratch—we are very effective at new market entry. 

We help our clients erect new business offerings, quickly and efficiently, with very little risk to the primary business.

We also help companies from around the world enter the North American market.


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Proudly Certified:
WBENC-Certified Women’s Business Enterprise

Appos is a certified Women’s Business Enterprise (WBE) and Women Owned Business through the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women in the U.S.

We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain. 

Meet the Team

Say “hello” to our team. We are available to you on retainer or for the projects that matter most.

Vanessa Edmonds

Founder, CEO & Industry Lead

Regulated Utilities

Christina Corcoran

Christina Corcoran

COO & Industry Lead

Deregulated Energy 

James Riley

James Riley

Functional Lead

Utilities & Energy Research

Matt Edmonds 

Industry Lead

Insurance


Mike Corcoran

Mike Corcoran 

Industry Lead

Medical

Jennifer Graham

Functional Lead

Marketing


Andrew Edmonds

Andrew Edmonds 

Functional Lead

Content Editing


Marty Reese

Functional Lead

Graphic Design & Multi-Media


What Our Clients Are Saying

“Vanessa, from Appos, evaluated a set of business directives for SMUD and helped us build a program to make these directives ‘real’ for our team. It was a very organized effort that started with several interviews and concluded with a robust set of communication assets to get my team actively working towards the directives. We were very happy with the engagement; Vanessa delivered significant clarity for our team.”

Frankie McDermott, Chief Operating Officer

SMUD

“We recently hired Appos Advisors for a video project. We were very impressed with their attention to detail on the project. They had medical advisors who researched our company extensively and provided valuable feedback for our project to move forward. Their team communicated with us at every step and met our short deadline. In the end, the sales video they produced was exactly what we were looking for. It was very creative and clearly focused on our target audience. I would highly recommend Appos Advisors and hope to use them on future projects.” 

Karen Mellin, Executive Vice President

Harris OnPoint

Contact us

Because we are a savvy, virtual workgroup, we are highly productive and flexible.

With key advisors in Atlanta, Philadelphia, and San Diego, we can accommodate your schedule, no matter where you are located.