With a passion for helping energy, utility and medical companies survive and thrive against the backdrop of major market disruption.  We are team of go-to-market visionaries, researchers, strategists and marketers who help technology companies resonate with their customers in unique and powerful ways.

Meet Our Team

Say “hello” to your highly experienced go-to-market evangelists who are available to you, on demand, for the projects that matter most. Browse our individual LinkedIn profiles for our resumes and contributions to the advancement of the utility and medical industries.


Vanessa Edmonds

Vanessa Edmonds

Founder, Partner

Christina Corcoran

Christina Corcoran

Partner & COO

James Riley

James Riley

Partner

Mike Corcoran 

Sales, Marketing & Medical Device SME

Mechele Herres 

Marketing, Sales & Cybersecurity SME

Andrew Edmonds

Andrew Edmonds 

Copywriter & Editor 

Joelle Rush 

Multi-Media Creator

Marty Reese 

Graphic Artist

A Few Things We’re Really Good at…

Understanding energy, utilities and medical device —including a future view of these regulated industries—is where we shine. Because we know your customers and their customers (consumers), we can help tailor your offerings and marketing to what they want and need.

We don’t believe that marketing and sales should exist in silos, so we help align the efforts of these departments to reduce nonessential activities and marketing spend all while building your pipeline.

Finally, we love these industries and people we work with so we bring our “A Game” to every engagement.

The Appos Methodology

Appos Methodology
RESEARCH & MARKET INTELLIGENCE

Add credibility to any program | Uncover qualitative and quantitative insights | Get more accurate responses with lead generation

POSITIONING & GO-TO-MARKET STRATEGIES

Bring your leadership team together on critical go-to-market decisions | Support businesses and product roadmaps

STRATEGIC MARKETING PLANS

Stand out from your competition | Evolve and grow your CX | Connect with your customers on the right channel for your campaign

HIGH VALUE CONTENT DEVELOPMENT

Connect through your knowledge pain points | Showcase your problem solving abilities | Gain credibility and respect | Humanize your brand

SALES COACHING & EDUCATION

Equip your salesforce | Polish your team’s skills and services | Train your team to sell to customer pain points | Sell more with the perfect approach for your products and services

SPEAKING ENGAGEMENTS & WORKSHOPS

Hear about market developments and the future of utilities| Develop workshops & webinar content to present | Discuss opportunities to refine your go-to-market 

Studying an Industry Reimagined

Appos, in partnership with Energy Central, is launching an annual research initiative commissioned by our partner, the Utility 2030 Collaborative. With the goal of preparing utilities for the future, we will explore the drivers of change, utility responses, competing priorities, and strategies to prepare and evolve.

EMAIL info@apposadvisors.com to learn more

Thinking Aloud Blog

News & Market Insights

From reviewing a product on Amazon and leaving a customer experience post on Yelp, to placing an employee review on Glassdoor, there are plenty of opportunities for people to vocalize their experiences with companies.  However, when it comes to company growth, good and bad reviews can […]
confused person looking at bills
I just had my electricity changed to a time-of-use (TOU) plan. The price I now pay for my electricity is dependent upon the time when I use it. Sounds simple, doesn’t it. But, sadly it really isn’t. My rate has 3 different time periods with different […]
Utility 2030, market research
June 15, 2020—Atlanta, Georgia—Appos, a go-to-market firm in the utility industry, today welcomed two new partners to meet a growing need for its services: market intelligence, go-to-market strategies, and positioning, strategic marketing plans, high-value content, and sales coaching. James Riley, formerly the Chief Strategy Officer for […]

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    Our Locations

    Atlanta, GA

    Philadelphia, PA

    San Diego, CA

    Salt Lake City, UT