With a passion for helping energy and utility companies survive and thrive against the backdrop of major market disruption, we are team of go-to-market visionaries, researchers, strategists and marketers who help technology companies resonate with their utility customers in unique and powerful ways.
Meet Our Team
Say “hello” to your highly experienced go-to-market evangelists who are available to you, on demand, for the projects that matter most. Browse our individual LinkedIn profiles for our resumes and contributions to the advancement of the utility industry.
Vanessa Edmonds
Founder, Partner
James Riley
Partner
Christina Corcoran
Partner
Barbie Saluone
Backoffice Guru
A Few Things We’re Really Good at…
Understanding energy and utilities—including a future view of the industry—is where we shine. Because we know your customers (utilities) and their customers (consumers), we can help tailor your offerings and marketing to what they want and need.
We don’t believe that marketing and sales should exist in silos, so we help align the efforts of these departments to reduce nonessential activities and marketing spend all while building your pipeline.
Finally, we love the industry and people we work with so we bring our “A Game” to every engagement.
Studying an Industry Reimagined
Appos, in partnership with Zpryme, is launching an annual research initiative commissioned by our partner, the Utility 2030 Collaborative. With the goal of preparing utilities for the future, we will explore the drivers of change, utility responses, competing priorities, and strategies to prepare and evolve.
Thinking Aloud Blog
News & Market Insights
